Less Friction Generates More Waste

Last week I explored how reducing friction could increase choice, thereby actually increasing friction in the end, giving us a paradox of c...

Finding Optimal Friction

In the last twenty years, the Internet and mobile devices have reduced or eliminated friction in numerous industries. Obviously the communic...

Driving On Sunshine

Every once in a while you come across an idea that jolts your brain and gives you a glimpse of what the future could be like. My wife read a...