Ford's Ranger Black Edition in world’s darkest town

Longyearbyen on the island of Svalbard in the Arctic Circle is shrouded in darkness for 110 days of the year. Sub-zero temperatures and a lack of light make the roads treacherous, but add avalanches, crevasses, glaciers and polar bears and it’s easy to see why there’s real danger for the 2,400 inhabitants as they go about their daily business.

So what better way to test the mettle of our new Ford Ranger Black Edition – an exclusive new version of Europe’s best-selling pickup – than lending vehicles to some of the town’s hard-working folk to find out if it too can handle the dark surroundings of Arctic Norway?

Ranger Black test driver Ben:
This isn’t the wild west – this is the wild, raw north… it might be dark 24 hours a day but we all still have to do our jobs and life still goes on, like normal. At first, people thought I was crazy, but if I can do it here I can do it anywhere.
Ben's vehicle effortlessly tackled icy tracks to supply hotels and restaurants with the fresh produce he manages to cultivate in temperatures of -20 degrees Celsius.

Airport worker Silje:
Most people come to Svalbard for an adventure and stay for one or two years. Not everyone can handle it. It’s dangerous, but I love to go out and there’s no one else there. It’s just the wild – I feel alive.” 
Silje was born on the island and knows how hard it can be to thrive in Longyearbyen. With no running water in her isolated home, she relied on the Ranger to transport filled tanks from the town supply.

Fellow Ranger tester Martin:
To get to the store, I have to drive 15 km but if there’s a blizzard outside a normal 10-minute drive could take an hour and a half. Most people would describe the way I live as a tough life, but for me it’s a perfect life.
Martin  is a carpenter who lives outside the town of Longyearbyen in an isolated cabin with his team of twelve huskies. His home is warmed by paraffin heaters so he took our Ranger to load up with barrels of fuel.

Life at 78 degrees north may not be easy, but as the Northern Lights glow and the huskies howl, the Ford Ranger Black Edition has lightened the load on the darkest hours for the hardworking residents of Svalbard.

Only another 100 days or so until the sun rises again.

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