Think like a racing driver – win at life
The secret to succeeding in high pressure situations might be found in the minds of racing drivers, according to Ford's latest investigation.
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We then took some everyday drivers and did the same, which proved racing drivers minds were far more capable at dealing with the stresses involved.
Based on the research, we’re now developing an EEG-equipped racing helmet for our pro drivers, where brain activity data can be transmitted back to the team during a race alongside other in-car car telemetry. Understanding a driver’s mental state might just be the next frontier in performance.
So next time you’re faced with a tough interview or an important presentation, just get into the mindset of a racing driver and you’ll be winning at life.
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